Search Engine Optimization (SEO) is the process of affecting the Online Visibility of a Website or a Web page in a Web Search Engine’s unpaid (organic, natural, earned) results.
The optimization process encompasses technical and creative elements required to improve rankings, drive traffic and increase awareness of search engines.
There are many aspects to SEO from how other websites link to you on the web to structuring your website in the most search engine friendly format.
The most important of all the aspects of SEO was, is and always will be is Content Marketing.
Content Marketing is all your marketing activities that focus on creating and sharing valuable information in a great way to attract large audiences and to build a Brand.
SEO and Content go hand-in-hand, without one, the efforts on the other are diminished.
Writing quality content is the most important aspect of Search Engine Optimization. Google reads the text, indexes and ranks it accordingly. Effective content marketing involves building great content copy related to the terms that your audience is searching for. By including the search terms in your content, you make your website pop-up more often for relevant searches, thus increasing traffic as well as conversions.
How to set-up an Effective Content Marketing Strategy:
There are many online resources which help you manage your content marketing most effectively.
Visit www.appail.com and Book a Free Consultation to know how to excel in SEO & Content Marketing.