Search Engine Marketing increases website traffic by purchasing ads on Search Engines like Google. Businesses bid on keywords that best describe their products/services.
Because each time a Search is processed, Search Engines consider multiple factors (including bidding) and display the relevant Ad-Copy.
SEM was once used as an umbrella term to encompass both SEO and Paid Search activities. Over the time it got adopted to refer solely to Paid Search Advertising.
Today it has many other synonyms, the most common ones are:
Google Adwords is by far the most popular paid search platform, followed by Bing and Yahoo.
Search Engine Optimization and Search Engine Marketing, both processes aim in increasing visibility in Search Engines. While SEO is about optimizing your website to get better rankings in the Search Results, SEM goes more beyond that. It involves other methods like PPC that can get you more Search Engine visitors.
SEM is over and above SEO. Because it essentially buys advertising space in the Search Engine Results. So, instead of trying to rank higher and get free traffic, businesses pay to appear in front of the searches.
Paid traffic is the most important source of Online Traffic because it is targeted. People use Search Engines to find a solution to a problem, an answer to their question or to learn how to do something.
Therefore it enables Businesses to show their Ads to people when they are actively searching for their products or services through keywords. Because the relevancy of the displayed Ads to the Search Query makes this traffic more valuable and highly convertible than traffic generated through any other Online marketing source.
To know more about Search Engine Marketing, and how it can benefit your business contact us @ www.appail.com