Search Engine Marketing is the process of gaining website traffic by purchasing ads on Search Engines. Businesses bid on keywords that best describe their products/services and each time a Search is processed, Search Engines like Google consider multiple factors (apart from bidding) and display the relevant Ad Copy on the Search Engine Results Page.
SEM was once used as an umbrella term to encompass both SEO and Paid Search activities. Over the time it got adopted to refer solely to Paid Search Advertising.
SEM today has many other synonyms, the most common ones are:
Google Adwords is by far the most popular paid search platform, followed by Bing and Yahoo.
SEO vs. SEM:
Search Engine Optimization and Search Engine Marketing, both processes aim in increasing visibility in Search Engines. While SEO is about optimizing your website to get better rankings in the Search Results, SEM goes more beyond that. It involves other methods like PPC that can get you more Search Engine visitors.
SEM is over and above SEO. Through SEM you essentially buy advertising space in the Search Engine Results. So, instead of trying to rank higher and get free traffic, businesses pay to appear in front of the searches.
Importance of SEM Traffic:
SEM traffic is considered the most important source of Online Traffic because it is targeted. People use Search Engines to find a solution to a problem, an answer to their question or to learn how to do something.
SEM enables Businesses to show their Ads to people when they are actively searching for their products or services through keywords. The relevancy of the displayed Ads to the Search Query makes this traffic more valuable and highly convertible than traffic generated through any other Online marketing source.
To know more about SEM, and how can benefit your business contact us @ www.appail.com