Build Brand Relationships with Teens on Social Media is extremely important because studies reveal that:
Therefore,it makes complete sense for Brands to capitalize on this trend by providing value to the demographic. It is equally important to understand what purpose each of these Social Platforms serves.
There are various Social Networks and each has a unique functionality. If YouTube is for videos, SnapChat is for disposable content and Instagram is for pictures and short visual media. The same marketing strategy may not yield desired results on all the platforms.
Know where your target Teen Audience is .Most importantly, understand the demand of that Social Media platform for optimum results.
Your messages will only be seen as an annoyance if they are sales or overtly pushing your Brand on your audience. The prime focus should always be on Build Brand Relationships with Teens which will later be profitable for your company.
Personalized and Short content is the key for connecting instantly with Teens on Social Media. They are more receptive to text posts that are short in length and personalized. Make sure your content is bite-sized and interesting enough to engage them.
Teens use Social Media to communicate with-in their network. For teens, it is a way to express themselves and share an interesting message with their friends. Generating Social Platform Specific shareable content is much more about the approach than the message which helps in Build Brand Relationships with Teens.
By engaging with Teens you show you care and make them feel special by sharing and commenting on the content they post to social. Answering questions and replying to them when they reach out to you will pave the way to building a great relationship and establishing your brand as committed and reliable.
Teens are smart enough to know when you’re content isn’t true to the goal of connecting and providing value to them. They will view your Brand as Untrustworthy or not useful to them when you try to be something you are not.
Incorporate consistency, patience, and flexibility into your Social strategy to deal with your Teenage audience. They are fickle and their preferences change frequently. Make sure to create Social Media campaigns that consistently provide valuable content. Do not expect any instant sales.
Follow these 7 ways to start targeting your teen audiences on Social Media. Reach-out to us at www.appail.com for more information, feedback or suggestions.