The single most important strategy in content marketing today is Video. Be it Facebook, YouTube, Instagram or any other social network, the content you need to be thinking about creating and marketing on Social Media for your business has to be Video.
The platforms of distribution for Video Content online have shifted drastically over the last 18 months. Views of branded video content have increased by 99% on YouTube and 258% on FaceBook.
Let us understand why Video Content works MAGIC on Social Media:
Videos don’t just provide a great tool for learning but also are super easy to consume. Consumers today have no patience to read through long descriptions, they want to see the products in action. Video Content can capture a wide audience and it works on many levels. Videos are appealing to all segments of your target audience.
76% of Social Media audience said that they would share a branded video with their friends if it was entertaining. So, create fun, entertaining videos to encourage Social Sharing. These shares will definitely increase your visibility, branding, and traffic to your website. You know how to convert this traffic!
Videos can make you some serious money. Adding a product video can increase conversions by 80%. Studies show that 75% of the audience who watched an explainer-video about a particular product ended up purchasing the product.
Though video production is not an easier or a cheaper task, it pays off big time.84% of businesses say that videos provide a very good Return on Investment. With online editing tools constantly improving and becoming more affordable even smartphones can make pretty decent videos.
The whole concept of Content Marketing is based on Trust and Creating long-term relationships. Effective Marketing Video does it by presenting your product in a conversational form. That creates a sense of individual approach and builds trust which is why 57% of consumers said that Videos gave them more confidence to purchase online.
98% of users said they have watched an explainer video to learn more about a product/service. Videos are more digestible than other forms of content. They can explain a lot more than pictures or infographics.
Video content is easily digestible and creates the human connect instantly. Video Content can create magic and boost the effectiveness of the overall Social Media Marketing Strategy.
Visit www.appail.com for assistance on Video Marketing.