Let us look at some of the biggest challenges Businesses face with Social Media Marketing and how to overcome those challenges by setting new Social Media Marketing Goals:
Knowing which Social Media Platform to use is one of the biggest challenges Businesses face. Familiarize yourself with the demographics for each Social Network and see if your target audience is among them. Find out where your target audience is actively contributing. This will help you reach the right people and meet your marketing goals.
Goal: Use Social Media Analytics tools to monitor engagement with your account and audience demographics.
The decline in Organic Reach is another challenge. The key to driving reach is finding the right content mix for your audience. Closely monitor the engagement with your posts. Analyze what kind of content is being liked, Images, Infographics, Videos. Use these insights to make data-driven decisions about your content strategy.
Goal: Keep the content engaging, informative and compelling. Track your performance constantly and be flexible enough to make changes continuous to meet your marketing objectives.
Connecting with the audience on a Personal Level-yet another challenge. Connecting with your Audience at an Individual level will humanize your Brand and build real, authentic relationships. Responding to every single comment from your audience is a great way to connect with them personally. Use free or economic tools like Buffer Reply, Tweet-deck to respond.
Goal: Respond to each comment is an authentic way of asking questions, linking to other blog posts, providing insights, or offering help.
Getting Content to a Larger Audience: Promoting content, partnering with brands and influencers, and capturing audience’s attention is a whole new challenge in itself. Actively seek out people that you know will benefit from your content and encourage them to share it. Email your friends, family, and co-workers. Contact Influencers, Join Linked-In groups, republish your Content.
Goal: Increase the reach on Social Media.
These are most common challenges that Social Media Marketers face. If you have come across any other challenges that you would like to share, please drop an email at contact us.
Also, visit www.appail.com for assistance with Social Media Marketing.
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