A Signature story is a strategic effort that enables growth, provides inspiration and offers guidance both internally and externally to Businesses over an extended period of time.
They are at the center of marketing, branding, and advertising.
Why Brands Need Signature Stories:
Stories are Impactful: Stories make an audience take notice, stay engaged and remember the Brand that showcased them. A story can involve and inspire. If you have facts to communicate, create stories to allow them to emerge.
Signature Stories are the Next Level of Story Telling: Signature stories are authentic, intriguing and involve narrative that includes a strategic message. It can motivate facts that support the message. It helps in communicating your Brand Vision, your Organization Values, and Culture.
Signature Stories create Strategies: Signature stories provide insight and proof points for what a brand or organization should stand for and identify the assets and skills that can drive an impactful strategy.
Multiply the Effect: Multiple stories from different perspectives add depth by intensifying the strategic message and giving it freshness and energy.
Stories are the key to content: Content drives success-and content needs to intrigue, involve and be authentic. Facts rarely gain the attention necessary to emerge from a crowded media landscape. Stories, in contrast, can break through, communicate and influence.
Effective Signature Stories should benefit all stakeholders:
Signature Stories are unique to your Business as they carry the Message that you want to convey to people about your Brand. If done efficiently and consistently, they help Businesses reach their marketing goals comparatively sooner and yield results better.
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