Online Reviews are today’s word of mouth marketing; they impact your customers purchase decisions significantly. The average consumer trusts Online Reviews 85% as much as a personal recommendation.
97% of consumers read online reviews before considering local businesses.
Crowd-sourced online review sites like Yelp, Google-maps among others, play a crucial role in determining the success of your business.
Accessibility & Visibility:
Online Reviews are incredibly easy to find. Reviews for a business are visible to consumers even before they click the link. Popular platforms like FaceBook and Google-maps have made it extremely easy to add reviews.
How Online Reviews help your Business:
Online Reviews don’t just make positive information about your business available online but also help you in your marketing efforts to a great extent.
Most of the popular online review sites like Yelp and Trip Advisor have extensive databases of information as they have been around for a long time.
The more reviews you can get, the higher the chances of your business showing up on the first page of Google.
Review sites and Online Directories have evolved into extensive platforms that gather a wide range of data from multiple sources. These sites have become more credible and trustworthy to consumers than professional critics.
Consumers aren’t just stumbling upon online reviews in their online endeavors but are also intentionally visiting directories and review sites to scope out the businesses that are right for their needs.
Along with positive reviews come the negative ones too, you can’t always please everyone, which is Okay! Having mixed reviews makes your business look legitimate, consistent and more realistic.
Treat negative reviews as opportunities to improve your service quality, acknowledge them and act accordingly as these review conversations are also viewed and they help you gain trust among your customers.
Appail helps you effectively manage your Online Reviews in the best interest of Online marketing of your Business.
Visit www.appail.com for more information.