With more people using mobile devices than desktops these days, it’s essential for businesses to strategize their mobile marketing to boost conversions. I’m going to walk you through proven techniques to increase mobile conversion rates so you can capitalize on your mobile audience and improve lead generation.
Increase the Speed of your Mobile Site:
40% of your prospects will abandon your site if it takes more than 4 seconds to load. This is definitely a big number to let go. Some tips to increase the speed are:
Google’s PageSpeed Insights offers a free analysis of your website’s speed on Desktops and Mobile Devices. Test the speed and work on tips mentioned on regular basis to increase the score.
Customize your User Experience:
Conversions are significantly higher when the user experience is customized to their needs. Using personalized content and behavioral targeting features create a customer experience that is engaging, interactive and ensures an increase in conversions. Some of the variables to be considered for customization are:
Focus on Mobile SEO:
Google’s Mobile First Index prioritizes the need to optimize your site for mobile users. Optimize your site for Mobile Searches so that users can find your site easily. Conversions will happen only when your site is found on the first page.
Mobile testing tools show how your site stacks up. You get recommendations for improvements; implement those to improve your site’s search presence.
Put CTA (Call-To-Action) to Action:
Conversions rely on the effectiveness of Call-to-Action. CTAs should clearly communicate the benefits of taking action and use power words to inspire conversions. Ensure CTAs work well on mobile devices and lead to end conversions.
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