Simply put, Mobile First is an approach to responsive web designing where the website is designed for smaller screens (mobiles) first, then add more features and content for bigger screens like tablets and desktops/laptops.
Now let us understand why businesses need the Mobile First approach.
Google says that mobile searches are increasing by the day and their website ranking system can no longer look at the desktop version of a page’s content to evaluate its relevance to the user.
This can cause issues when the mobile page has less content than the desktop page because the algorithms did not evaluate the actual page that is shown to the mobile user.
In order to curb these issues and enhance the user experience (more mobile users these days) with their Search Engine, Google came up with Mobile First Indexing approach.
The algorithms will now primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data and to show snippets from those pages in search results.
Having understood why Mobile First Indexing is coming into picture let us now quickly take a look at what changes do we make to our websites to rank better with this new approach.
If your website is responsive or otherwise identical in its desktop and mobile version, you may not have to do anything differently.
Ensure the Mobile Page Speed and Load Time is prioritized. And Images and other dynamic elements are optimized correctly.
If your website is NOT responsive, make sure the primary content is on the mobile site else your website may suffer a negative impact.
Appail can help you re-design/re-structure your website for this new indexing approach by the Search Engine Giant.
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