The trend of Social Media Integration with Mobile Apps is picking-up.There is no denying that it has been a game changer. An app that is easy to share across various Social Networks will automatically receive more exposure comparatively.
Features like Social Media login, Social Media sharing and friend’s Social Media interaction improve the competency of the App. Most importantly, they enhance the overall user experience. Social Media integration also enables features like adding products to a wish list. Marking likes and favorites, recommending products to other users. This eventually adds to the credibility of the product which leads to a boost in sales.
Mobile App and Social Media Integration allow businesses to boost branding levels as their logos and slogans are visible on their target audiences’ mobile screens. It’s virtually impossible for customers not to remember you whenever they need your products/services. It also offers a definite advantage against your competitors who are yet to adopt this strategy.
Improves Customer Service Experience:
Since most users have Social Media accounts these days, an app that allows them to log in through their Social Media accounts is the easiest way to access. It also allows your users to access your products/services on the go. Adding enhanced features on your App for your customers to contact you anytime, without visiting your website will definitely increase customer satisfaction.
Provides Important Analytics Data:
Social Media Integration in your Mobile App can lead you to some interesting and useful data regarding your user behavior. The sharing patterns of users on Social Media sites can provide information regarding the likes, dislikes, the frequency of their activities, as well as their peak activity time. This data can help you mold your marketing strategies to reap more benefits.
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