Marketing has evolved over the years and Social Media has accelerated this evolution over the last few years. The recent proliferation of Mobile Devices and Connectivity helped fuel the continued growth of Social Media, offering Businesses new and meaningful ways to engage with their potential audience.
The consumer is the King:
The Social Age way of marketing is to think about how you can engage and delight your customers. Connect with your unhappy customers and ask them sincerely how you can make your service better. Word-of-mouth very much exists in the Social Age and this Social voice of your happy/unhappy customers reaches millions within no time. And this can make or break your Brand.
Put your consumer ahead of all your Social Marketing Strategies. Try to have a healthy communication with them and ensure none returns unhappy.
Everything is Mobile:
Mobile is taking over everything. Today, more than half of the world’s population is connected from a Mobile Device and this is only going to grow exponentially bigger.
Due to limited screen-space, mobile users are highly sensitive to messaging and functionality. Businesses need to collect user data that is genuinely useful to make everything they offer from purchase options to service registrations to sharing and posting, match their requirement.
If Social Media engagement is anything, it’s measurable. You get instant access to analytics to understand your user behavior/engagement and this helps you measure the effectiveness of your marketing strategies. It enables you to edit the marketing efforts to achieve the desired results.
Businesses have to consider the fact that in Social Media marketing, their Brand’s Online Reputation is extremely vulnerable. Every piece of communication/content in any form has to be crafted with the Consumer as the prime focus and has to convey the Brand’s message and value accurately.
To know more about Effective Social Age Marketing Strategies, Book a Free Consultation today!