LSI-Latent Semantic Indexing is a mathematical approach that most of the search engines like Google use to study and compare relationships between terms and concepts in the content of your website and determine the rankings.
These keywords can be used to improve SEO rankings and create more visibility and quality traffic to your website.
Let us understand how to pick LSI Keywords:
LSI looks for synonyms related to the title of your page. For example, if the title of your webpage is “Personal Injury Lawyer” search engines would expect to find words related to that in the content of the page like “car accidents” “construction site accidents”.
If your page contains synonyms, the search engines recognize that your page is actually about the subject title and will place greater importance on the page, which will help in improving SEO for the page/site.
The use of LSI Keywords can bring old content back out in the light and help improve ranking and search results. There are a lot of different methods that can be used to find these helpful words and put them to work to resuscitate old content, help new content, and reuse old images repeatedly.
Appail can also help you find the most competitive LSI Keywords for your Business and help re-build the content of your website with this new strategy to improve SEO results.
Some Best Practices:
LSI Keywords Do Not Replace your main keywords, they supplement/support the main keywords and act as helpers.
Do not overstuff your content with too many LSI Keywords, this is as bad as keyword stuffing.
Best LSI Keywords for your website can easily be discovered by conducting a search using your main keywords.
Tools to help you find LSI Keywords:
Google Trends, LSI Graph, LSI Keyword Generator, Ultimate Keyword Hunter, Uber Suggest to name a few.
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