Here are some simple tips to build Brand Awareness through Local Marketing:
Focus on Social Media: Social Media is an excellent and affordable way to tap into the exponential networks of people who could be your local customers. Create a FaceBook, Twitter, Instagram, Google my business pages for your Business. Post content that is useful to your customers. This will help your company establish a better reputation score with Search Engines which in turn can help you get better Search Engine Rankings.
Be Consistent: Being consistent on Social Media will not only get your Business name in front of customers but will also let your customers know that your business is reliable and on top of things. People start trusting your Brand.
Use Custom Hashtag: Custom Hashtag will help increase brand and name recognition in your local market. They create an extension of your Brands reach on Social Media that is unique to the Custom Hashtag.
Offer a Free Service: The best way to create local awareness is by providing a free service that the local community values. For example, if you are a Dentist, offer free Dental Health Check-Ups or Offer free Dental Hygiene news-letters. It’s a great way to build local business relationships.
Create Locally Focused Content: Creating locally focused content is an excellent way to increase your visibility to prospective customers and also establish your business as a trusted Brand in the local community. The best topics to develop content would be the common local issues/concerns pertaining to your business.
Test Local Search Ads: Local Search Ads were introduced as a way to further develop Google Maps as a Commercial Platform for Advertisers. These ads appear directly on Google Maps, as well as expanded map results from Google.com. They feature “Call” and “Directions” buttons, which is effortless for prospects to Call or Find you on Map Searches.
Need help with Local Marketing and Brand Awareness, please contact Appail at www.appail.com
Are you properly tracking ROI from Social and Digital Media Marketing? Does your company need SEO or PPC management company? Do you have an idea and want to create an APP? Do you want to create a brand new SEO ready website or revisit your existing website and bring it into this new ERA? Do you need help with Video Marketing? Content Marketing and strategies?If these are sort of questions which you need an answer for, we would love to help you get all set up, get in touch with us today. Contact us for a free Consultation. www.appail.com