Consumer shopping behavior has evolved rapidly over the last few years. The new buying habits make it easy for small businesses to increase their reach and target larger audiences. “Social Commerce” provides opportunities to Small Businesses to offer millions of potential customers a seamless, flexible and more personalized shopping experience.
Here are some killer tips on how to use Social Media to Boost Sales of your Small Business:
The selling power of hashtag #:
You don’t need sophisticated technology to produce results. For example, Amazon introduced #AmazonCart to elevate the Social Commerce experience by allowing Twitter users to add products from tweets with a link directly to their Shopping Cart where they can purchase the item later.
Free Social Media sharing tools allow you to apply the similar strategy. Schedule regular tweets regarding product deals, holiday campaigns or company storytelling. Include compelling visuals, promo codes, direct links to purchase and a relevant hashtag.
Social and Mobile go hand-in-hand:
You cannot ignore the significant impact of Daily Mobile use and mobile purchasing. With over 1 billion active users, the FaceBook mobile app is the perfect platform for Small Business to reach a high volume of buyers on the go. Brands need to take advantage of the native “Buy Now” buttons. Make sure you have a mobile-optimized website with an excellent user experience.
Customer Service is the secret sauce:
Your FaceBook page or Twitter Handle is the first customer –service resource for most of your consumers and the last thing you want is unhappy customers sharing their negative experience with other followers. Stay on top of customer issues by responding to all queries with possible resolutions within a set turn-around time and stick to it. It helps you in building customer loyalty, strengthens your consumer relationship and consumers keep coming back for more.
How do you wish to plan your Social Commerce Strategy? What Social Platforms would be ideal for your Business? Get all such questions answered by booking a Free Consultation at www.appail.com