Color Psychology is the science of how colors affect human behavior. It allows you to predict how your customers respond to your marketing messages, based on the color scheme you choose of messaging.
Studies reveal that it takes a mere 90 seconds for a customer to form an opinion about a product and 62-90% of that interaction is determined by the color of the product alone.
This emphasizes how colors influence conversions.
Let us now understand how to use Color Psychology to Increase Website Conversions:
Right Color in the Right Way:
Understand your product/service thoroughly and know who your target audience is. This will help you choose the right colors to impact the right emotions in your prospects.
Color Preference by Gender:
Women like Blue, Purple and Green while men don’t like Purple but they do like Blue and Green. If your target audience is a specific gender, choose the colors that appeal the most as this can improve conversions.
Blue Cultivates Trust:
Both genders have an affinity for Blue over most other colors. Blue is the color of Trust, Peace, Order and Loyalty. It is often described as tranquil, peaceful, secure and orderly. From a marketing standpoint, it’s often the color preferred to promote Trust.
Bright Colors for your Call-to-Action:
The highest converting colors for calls to action are bright primary and secondary colors. The goal of a conversion element is to capture attention and Red, Green, Orange and Yellow seem to be the best ones to improve conversions.
White can’t be neglected:
White creates a sense of freedom, spaciousness and breathability. Most well designed websites today use white as a primary back ground color.
The Goal of this article is to show you various opportunities that colors can bring to your site and how they can help you improve your conversion rate.