The answer to this question depends on a number of factors. Despite popular belief, that SEO is free marketing and SEM is paid marketing, Search Engine Optimization is NOT Free.
Many of the costs associated with SEO are involved in Labor, site development, and acquisition of links. The costs begin with an expert analysis of your existing websites and web-pages. Additional costs are related to Competitive and Keyword Analysis.
Most of the Business owners consider doing these activities of SEO on their own, but their efforts are not always fruitful enough as this requires a lot of patience and analytical skills. Multiple Online Tools are required to perform these SEO tasks accurately and not all Online Tools are free. Most of the SEO tools offer 7 days, 14 days or a 30 days trial period post which you have to go for the paid version of these tools which is more efficient and accurate.
Once the complete and thorough analysis of the website is done and keywords for optimization are determined, the actual SEO work begins. Online tools can be helpful in prioritizing tasks. Now that the tasks are defined, analyze multiple sources and their pricing options to choose the one that best suits your Business and Marketing Goals.
Most of the SEO tasks can be done by you. There is abundant information (free) available Online which can make you an SEO Expert, given that you spare a considerable amount of your valuable time learning and implementing the SEO tactics. You have to consider the value of your time you invest in learning SEO and look for alternatives to reduce your workload and improve your results.
SEO could be considered economical compared to all the other Online Marketing options, even though it’s not FREE, it’s worth every $.
Appail has world-class expertise in helping Businesses with SEO. Visit www.appail.com to know more about the Online Marketing services.