Influencer marketing is a form of marketing in which the focus is placed on influential people rather than the target market as a whole.
40% of Twitter users claim they rely on recommendations from their favorite influencers when making a decision to buy a product or a service.
Influencer Marketing content can generate up to 11 times the ROI of traditional forms of Digital Marketing.
How to get started:
Identify the goal: Like any other marketing campaign, your influencer marketing also has to have a goal that you want to achieve using it.
Define your ideal Influencer: Consider these questions to identify the right Influencer for your marketing campaign.
Answers to these should help you find the right Influencer. Most importantly, do not look for the one with more number of followers rather look for the one who has the attention and respect of their audience.
Reach Out to Influencers: Find out everything you can about your influencer as this will help you better align your Brand with your influencer’s and result in a win-win for both of you. Be clear about the message that you want the influencer to deliver to your audience. Make them understand that your opportunity is relevant to their audience.
Monitor the effectiveness: You cannot control the way the influencer decides to endorse your product/service and how the audience perceives it. The only way to monitor is to keep a track of your Goals/objectives.
Create special links or landing pages for the content you share with your influencer, makes your life easy to measure the clicks on that link thus showing the effectiveness.
Try creating an effective Influencer Marketing Campaign using these tips and please share your feedback and let us know if this was helpful.
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