Know how to improve customer experience with Story Telling.Here are some proven tips that help you create stories that impact your Business.
A well constructed, character-driven story helps its audience understand the company’s culture, mission, vision, and values. Because the way users feel about your company will determine whether they will buy your product or service.
Emotional branding is an effective marketing strategy. It has a huge potential for improving customer retention and driving return through a strong emotional bond. Sharing stories that embody the challenges faced by your target audiences creates an experience that resonates, educates and stays with your customers.
Three important factors to make the stories compelling and impactful are:
Personality: Your story should be an embodiment of your personality-what your brand truly is, how you want your users to perceive it.
Authenticity: This is business specific; each business type has its own definition of authenticity. Understand your audience’s version of it and incorporate into your brand identity.
Empathy: Know the pain points of your target audiences and address those concerns and come up with solutions in your stories. This will help build trust with your brand.
Rather than telling your audience about your company, its brand value and its exceptional service quality, which could make your audience feel uninterested, make your customer the Hero of your story, make your audience feel connected. Give that human touch, and this will fetch you more potential customers.
Follow these simple tips to create and share stories that:
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