Video Ads are the Present and the Future of Content Marketing. Some stats to re-iterate the importance of Video Ads:
As Social Media continues to dominate the Digital Marketing, now is the right time to understand how to use Video Ads most effectively on Social Media.
Less is More:
The Human Attention Span is now shorter than ever due to the amount of data that they are subject to daily through new media. Video Ads which are shorter are shared up-to 37% more times than videos that last more than 15-20 seconds.
10 seconds to deliver the message and engage your user is the key to success.
With the majority of Internet Traffic now coming from Mobile Devices, businesses should take advantage of this new format of Video Ads which is Vertical Videos Ads. Stats reveal that Vertical Video Ads are watched all through, nine times more than the Horizontal Video Ads.
Vertical video ads are the most compatible format of video ads to target the Mobile Audience.
Market your Teasers:
Use short-clips to pique viewer’s interest and then provide them with a link to visit your website and watch the longer version of the video. This tactic helps enhance the user experience and drives qualified traffic to your website, filtering audience that is more likely to convert.
Use your USP-Unique Selling Points in these teasers to grab viewer’s attention.
Keep it short, get to the point and consider vertical format and ensure your Video-Ads are integrated into your Digital Marketing Strategy and not an isolated strategy.
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