One of the biggest reasons why businesses want to advertise on Social Media is, with Social Media advertising, you can have consistent results coming in from the very first day.
In this post, we will explore how you can drive consistent output for your business through Social Media Marketing:
Different types of Social Media Platforms to Serve Different Ad purposes:
Let us now try to understand how to Master the 4 BIG Social Media Platforms:
FaceBook hosts over a quarter of the world’s population, providing advertisers with an unparalleled opportunity to reach virtually anyone and everyone. The best way to use it is to run a FaceBook ad directly into a high-converting landing page offering some variety of a lead magnet or a bundle product. FaceBook allows more advanced targeting than any other advertising platform.
Instagram boasts more than 500 million monthly active users and offers 58% higher audience engagement rate than FaceBook. Setting-up Instagram Ads is very similar to setting-up FaceBook Ads. Instagram Ads can be made to link directly to a product page or other landing pages allowing direct engagement with your products. Ideal for E-commerce businesses.
LinkedIn is 277% better in lead generation than any other Social Networks. There is a group for every profession, industry, and market in LinkedIn. The key to success is to find the most relevant groups and emerge as a leader in those groups. Discuss and share your content and gain influence. Distribute your content using sponsored updates. Use your company page as a lead generator.
Snapchat is the new Social Giant in town. Though the interface is a little clunky and hard to get used to, businesses which are using it are having great results. One of the biggest advantages of marketing on Snapchat is, there is still less competition here for businesses than on other platforms like FB. The approach is different you will be reaching a new audience in a new way with a new type of content.
Based on your marketing objective, choose the right Social Media Platforms that work best for you. Need assistance with determining the best Social Media platforms for your Business, contact Appail.