Digital Marketing in itself is very dynamic and Social Media is no exception. It is constantly evolving, and Businesses need to be adaptive and up-to-date with the changing trends to make their efforts more productive.
Social Media’s Trending Trends for 2018:
Facebook Live: It is one of the hottest and happening marketing features for Small Businesses. “Going Live” regularly is a great tactic to talk directly to your Facebook Page fans. You may want to answer FAQ’s or give short talks on topics relevant to your Business. It helps in building your Brand reputation as an authority, expert or leader in your field.
Video-on-Demand: Video is the number one fastest growing ad format in the world and is doubling year-on-year. Small Businesses that are not yet using video as part of their Social Media Strategy need to start. Use tools like FaceBook live and Instagram Live to create new and exciting content.
Influencers Continue to Rule: You need to set clear objectives of why you want to work with Influencers and consider whether they will help deliver the best output. Figure out who your audience considers as influential and approach them for marketing your Brand. Build a meaningful and trustworthy relationship with the influencer. Small Businesses can expand their reach and market to a larger prospective audience with Influencer marketing.
Ephemeral Content does the Trick: Ephemeral content allows you to be more authentic. Because of the nature of the stories content is lost within hours, making your followers take fast action and marketers gain from it. Having quality content stories that appear at the top of your follower’s feed helps keep your Brand at the top of their minds. Offer real-time content to engage the audience in the shortest possible time.
These trends for 2018 and beyond should help you get going with your Social Media Strategy. Contact Appail for further information or assistance.
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