Reputation is an Invaluable Asset for any business to sustain in the market. And Online Reviews help make or break a Company’s Online Reputation.
Let us look at some stats to understand how important Online Reviews are:
And Reviews can boost search results by using fresh user-generated content.
It’s human to get assured that you are opting for the best service provider and that is exactly why people check online reviews before buying a product or a service. This is the reason why Search Engines consider Online Reviews (also, attributing up to 10% of the contributing factors) to rank a business because they want businesses with Good Online Reputation to be shown at the top of the Search Results thus enhancing their Customer Experience and Retention of course!
Now that we know why Online Reviews are important. Let us understand how they can help SEO.
User-Generated Content: Fresh Content is always in-demand. Reviews make a great form of relevant user-generated content which is influential for future customers.
Long-Tail Keywords: Online Reviews come from your old customers who have already done business with you. So, the terminology that they use is most relevant to your future buyers. Thus, the consistent flow of reviews will help you target through right keywords coming directly from your own customers.
Here are few best ways to use Reviews for your Brand’s strategy:
Encourage Reviews: Request your customers to provide their valuable feedback across all marketing sources like e-mail, social, etc.
Reply to Reviews and Reward Them: Make your customers feel that their feedback is valuable to you by replying to their reviews, even the bad ones. Apologize to a disappointed customer and look for ways to make them your happy customers, all through online communication.
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