Any Marketing strategy is meaningful only when its performance is measured.
Measuring the Return on Investment (ROI) of your Search Engine Optimization (SEO) or Search Engine Marketing (SEM) is relatively easy. You know the KPI’s and it’s easy to compare and measure the performance.
With Experiential Marketing, things are a little different. You CAN measure the success of your experiential marketing-you just need to know what to measure.
Here are some tips to help you start with:
Define your Key Performance Indicators: Planning a successful marketing campaign takes a great deal of time, effort, expertise and creativity. You need to have a clear set of marketing goals in mind, to begin with. Your KPI’s need to be obtainable. They also need to track able and data-driven. The key to defining KPI’s is to identify what a successful campaign means to you. Once your KPIs are defined, you need to identify which metrics contribute to them. Track those metrics.
Brand Sentiment and its Success Measure: Brand sentiment refers to the efforts by Brands to build positive associations through marketing. The concept of Brand Sentiment is to Market your business to such an extent that customers form a positive association with your Brand and when they looking to buy a similar Product or Service, the first thing that strikes their mind is your Brand.
Measure Brand Awareness Reach and Brand Influence to know the success of the Brand Sentiment experiential campaign. Send out surveys to your customers and to the general audience before, during and after the experiential campaign.
Social Media Engagement: The importance of Social Media in Experiential Marketing needs no emphasis. It is indeed a powerful tool for experiential marketing. Tracking everything from Brand mentions to hashtag usage is a great way to measure the success. Encourage people to use hashtags as it is a great way to know what people are thinking about your Brand.
These are few ways of measuring the success of experiential campaigns, for more information and tailored plan for your business and brand contact appail here.
Are you properly tracking ROI from Social and Digital Media Marketing? Does your company need SEO or PPC management company? Do you have an idea and want to create an APP? Do you want to create a brand new SEO ready website or revisit your existing website and bring it into this new ERA? Do you need help with Video Marketing? Content Marketing and strategies?If these are sort of questions which you need an answer for, we would love to help you get all set up, get in touch with us today. Contact us for a free Consultation. www.appail.com