Digital Marketing is the need of the hour. While it’s good to think that your company’s marketing team is doing everything to ensure that your Brand has an amazing online presence, this is not always the case.
It’s important that you take some time out to make sure that your current Digital Marketing efforts are actually working.
Timely assessment of your Digital Marketing strategy will help you determine if you need help with Digital Marketing.
Search Engine Optimization: You don’t have to be an SEO expert to access the SEO strategy. Simply check the Organic and Referral Traffic to your site. Webmaster Tools like Google Analytics give you segmented data to help you evaluate your SEO. You should see these numbers growing if it’s working. Check your Keyword Rankings; if there is a significant drop…you need help.
Content: You already know how important Content is. Your Content Strategy should be solid in order to be successful. Check if the content:
Check metrics like Bounce Rate, Average Duration of Visit and Goal Conversion in Google Analytics to access the Content Strategy.
Social Media: Check if you are reaching your target audience, delivering the right message and most importantly, check for consistency. Social Media is one such platform where your customers can interact with your brand. Each platform offers data analysis tools that can help you track the conversions and other KPI’s that help you understand if your Social Media Strategy is working.
Evaluating and Accessing the Digital Marketing Metrics is extremely important to understand if your Marketing Strategies are effective enough or if you need help with your Digital Marketing.
Contact Appail if you think you need help.
Marketing is paying attention and your brand survival is connected to attention marketing.