As Google gathers increasingly more relevant data about businesses to provide most accurate and personalized information to its users, to retain its title of World’s Most Reliable/Trusted Search Engine, we as Businesses should also consider adopting the new SEO Trends to retain our Page Ranks.
Search Engine Optimizers job today is more than keyword and backlinks, beyond metadata optimization and content management.
SEO experts today have to deliver unmatched user experience while delivering the right information at the right time and in a timely manner.
Let’s take a quick look at some of the important trends:
1. The rise in the number of Voice Searches.
2. Significance of Featured Snippet
3. Rise in Mobile Usage /Marketing
4. Enhancing User Experience is the Mantra
Voice Searches: They are increasing by the day! 1 out of every 5 searches today is a voice search.
This means more focus on long tail keywords and creating well-structured content broken into short sections answering more search queries at a time.
Featured Snippet: It’s the new #1 position, in SEO terms today. Over the last few years, there was an astounding growth of featured snippets displayed in search results across all devices. Today nearly 30% of Search Queries have instant answers in the form of Featured Snippet. They are already stealing 10% of traffic from top positions on the first page.
This means a new form of content such as Q &A content, which is optimized to provide short answers in response to long tail search queries(voice searches as well).
The rise in Mobile Usage: Please refer to our previous blog-post regarding Importance of Mobile Marketing.
User Experience: User expectations and demands for Search are growing across the board. They want instant and accurate information. Google has also made it clear that seamless user experience is a key factor in their ranking system.
This means increasing your site speed, its readability, and navigation.

Are you properly tracking ROI from Social and Digital Media Marketing? Does your company need SEO or PPC management company? Do you have an idea and want to create an APP? Do you want to create a brand new SEO ready website or revisit your existing website and bring it into this new ERA? Do you need help with Video Marketing? Content Marketing and strategies?If these are sort of questions which you need an answer for, we would love to help you get all set up, get in touch with us today. Contact us for a free Consultation. www.appail.com