Local searches are getting BIG. Google reveals that 76% of local mobile searches end up in a store visit. Having said that let me also tell you that mastering Local SEO is not difficult, provided you have a strong Content Marketing Strategy and right tools.
Here are 5 ways to optimize your Content Marketing for Local SEO:
Guest Posts on Local Websites: Guests posts help us in 2 ways-shows our expertise and gain valuable back-links. We all know that link signals play a major role in Local Search Ranking. Guest blogging is one of the best ways to market your content locally and build local links for your website. It also helps you drive traffic to your site and attract potential customers.
Promote Content on Social Platforms Locally: Join Relevant Local Social Media Groups and share location specific content in those groups. Reach out to relevant local FaceBook pages and seek help promoting your content. This can be a great way to engage your followers and drive traffic to your website.
Build Content on Local Activities: Participate in or sponsor local events. Include the event details in your Content or maybe you could spread awareness about or market these events. Request the event-organizers for back-link from the official website. This is another great way to earn back-links from local websites.
Use Local Keywords: Add location keywords to business-specific keywords and use that combination to optimize your content for local searches. The best keywords are those that have high search volumes in your targeted locations, use them.
Google My Business Listing: A GMB profile is essential for Local-SEO. Have an accurate, up-to-date listing. It provides all the essential details of your Business address, the business hours, Contact information and most importantly, the distance and directions to get to your Business. **Including the traffic updates and ETA. **
These tips should help you start off with Local SEO and if you need any assistance @appailme is here to assist you.
Visit www.appail.com for more information.
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