Every Business has to keep improving its products or services to sustain in the market, and Google is no exception.
2017 saw many changes introduced by the Search Engine Giant which had a major impact on many businesses advertising on Google.
Google Adwords also had some features introduced which will help businesses focus on targeting audiences than clicks.
We will not be listing all the new features here, you can always Google them. ?
The one that we found extremely beneficial is:
Local Search Ads on Google Maps:
This is a boon for businesses which are looking to target the local market. The new Google Maps ads are designed to help advertisers be more visible when consumers are searching for local businesses.
Google revealed some mind-blowing stats which led to these changes:
It becomes extremely important for local businesses to make it ridiculously easy for your clients to find you online for their local searches.
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