Social Media Engagement is the most important component to measure the success of your Social Campaigns. The success of the campaign is not measured by the number of followers, but by the volume of Engagement.
Social Media Engagement activities like comments, shares, re-tweets, etc lend credibility to your Brand. This leads to your posts being presented to more people. The more the people engage with your Brand, the more potential customers reach you.
Your target audience discusses topics that relate to your Brand either directly or indirectly. Listening to them and responding to them appropriately provides a great opportunity for you to grow your follower base, and generate leadership and engagement.
Creating a strategy for how to listen and respond to relevant conversations about your Brand on different Social Networks is extremely important. You will find all types of comments, right from praises to complaints, from general feedback to improvement suggestions to industry discussions. All these have to be tackled accordingly and also every Social network needs a different kind of approach, having a strong Engagement Strategy will save your day.
Tools like HubSpot offer integrated listening services while others like Social Mention require Manual Searches. Other advanced tools like NUVI offer comprehensive, dashboard-based services for a minimal fee. Choosing the right tools based on your requirement and strategy will make your job easier and also save you a lot of Time.
Like any other marketing strategy, your social listening/engagement strategy also has to be Flexible and Adaptive. Every response is not viewed in the same manner. Some may perceive you attempt as intruding while others may use it to lash out at your Brand. Monitor your wins and losses closely, this will help you understand how to treat each comment and modify your approach accordingly.
Appail can strategize a Social Engagement Strategy suitable for your Business needs.
Visit www.appail.com to know more.