Video Marketing is on the rise and is taking up an alarmingly increasing portion of all the media shared online. In 2017 alone, 90% of the user-shared content was in Video form.
Analysts predict that by 2020 Videos will contribute up to 80% of the total internet traffic and landing pages with videos lead to 800% more conversions.
Best tips for creating compelling and engaging videos that will resonate with your target audience:
Keep it Short:
1/5th of users click off a video within 10 seconds, make sure you create an enticing hook within the first 10 seconds. People need to find a reason to stay on your video over someone else’s. Give them the reason.
Focus on Story, not Sale:
Sales clutter on the internet is actively annoying and repelling the audience. Don’t let your brand be just another one from that list. Aim to add value to your audience. Make the most of the emotive power of video by appealing to your consumer’s needs.
Show your audience familiar faces, consistent tone, and on-brand coloring. Your Video Marketing should integrate with your overall marketing strategy across all marketing platforms. Be sure to use the right type of content for the right platform.
Optimize for Search:
To derive the maximum SEO value from your video, host it on your own domain. Enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links.
Ensure that your videos are tagged with relevant keywords and fleshy descriptions as this will help Google rank you better.
Include a Call-to-Action:
Including a call-to-action just makes business sense. You could either add a CTA towards the end of the video or pop it up somewhere in the middle of the video when your audience is most engaged with your content.
Follow these tips of creating short, compelling and informative videos with an enticing hook with the first 5-10 seconds and adding a CTA wherever most appropriate.
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