Videos are now the most powerful content type on Social Networking Sites and this is the very reason why businesses should consider adding Videos to their Social Media Marketing Strategies.
Facebook and Snapchat reported 8 billion+ and 10 billion+ daily video views respectively and Instagram stories hit a whopping 150 million daily users recently and its videos are predicted to make up to 74% of all the Internet Traffic.
Appail shares 7 of its valuable Tips to help you add videos to your Social Media Marketing Strategies:

Understand your Audiences: Not all Social platforms are the same. Each one has its own potential for video content. Create videos that cater to the preferences of your audiences on different Social Networks.
Establish your Video Goals: Think about what you want to gain (site traffic, view count, shares, branding, etc) by investing your time and resources in creating these videos.
Research: Analyze data and Case Studies to understand what type of content will help you achieve your Video Marketing Goals.
Be Consistent: Videos is a one-off project. Think through campaigns and consistent themes and test them over time. Episodic content and How-To videos work well. Integrate your Brand Personality in all the videos and tell consistent stories.
Call-to-Action: Consider adding a Call-to-Action (not necessarily towards the end of the video) which will help you achieve your Video Marketing Goal.

The caption to Capture: Hook your audiences with attention-grabbing titles and captions. No matter how informative your video is, your audience will not view it if it does not gain their attention in the initial 2-3 seconds. Consider adding captions to your videos (most of the users on Social Networks watch videos without sound).
Ask for feedback: Know what type of content your audiences want to see. Ask them for their valuable feedback and work on it. This will help build Brand loyalty and makes your audience wait for your upcoming video. Great way to customer engagement.
Appail has an in-house video and content marketing team par excellence which can help you with your Social Media Marketing with Remarkable Results.

Are you properly tracking ROI from Social and Digital Media Marketing? Does your company need SEO or PPC management company? Do you have an idea and want to create an APP? Do you want to create a brand new SEO ready website or revisit your existing website and bring it into this new ERA? Do you need help with Video Marketing? If these are sort of questions which you need an answer for, we would love to help you get all set up, get in touch with us today. Contact us for a free Consultation. www.appail.com