Your website is your Public Face.
In today’s competitive market, the appearance, usability, and accessibility of your website is more important than ever. Businesses invest a huge amount of money in Online Marketing. This investment is worth only when the traffic converts and this may not happen if the website does not capture the viewer’s attention.
Now you need to ensure that you are giving this job to the most capable person/firm. Let us look at some questions which will help you hire the best.
Ask how would they build a website that loads fast, captures the visitor’s attention within 7 seconds?
It is important that the website loads faster and grabs the viewer’s attention within 5-7 seconds. Content should be compelling enough to hook the user.
Ask if they have ever built any responsive websites?
Mobile compatible websites are the need of the hour. And with Google’s Mobile First Indexing, it becomes more important than ever to go for Responsive Web Designs so that you have a common version of your websites across devices.
Ask if they will use Templates or will your website be bespoke?
More often than not, designers use templates and mostly free ones and the ignorant clients end up paying for that. Be informed, do your research and avoid these unnecessary expenses.
Ask if they provide Domain name and Hosting as well and for what price?
It is always better if we get all the services from one vendor, saves time.
Ask for Case Studies.
This will give you a fair understanding of their capabilities.
Check if they can build a Search Engine Friendly website, if yes, how?
Like I mentioned earlier, it is always good to handle one vendor for all your online marketing needs.
Ask what they would need from your end to build a responsive, user-friendly, compelling and easily accessible website.
Like every other part of your marketing strategy, your website also has a purpose. Make sure the web designer/firm that you hire, serves that purpose. Ask these questions to gauge their capability.
Are you properly tracking ROI from Social and Digital Media Marketing? Does your company need SEO or PPC management company? Do you have an idea and want to create an APP? Do you want to create a brand new SEO ready website or revisit your existing website and bring it into this new ERA? Do you need help with Video Marketing? Content Marketing and strategies?If these are sort of questions which you need an answer for, we would love to help you get all set up, get in touch with us today. Contact us for a free Consultation. www.appail.com
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