Colors don’t just influence the website’s look and style but also play a significant role in user engagement. Picking the right Color Scheme for your website is more important than you think it is. We are visually driven and visual stimuli guide nearly everything we do.
85% of shoppers base their product purchasing decision on color.
Color increases brand recognition by 80%.
Essential Tips for picking the Right Color Scheme for your Website:
Ask yourself what emotions do you want your visitors to associate your Brand/Website. There is a lot of information available online about the emotions associated with colors.
Consider the personality and emotions of your visitors. Figure out which colors would convey the right emotions to your audience.
Considering gender may not be applicable to all the businesses but if your product or service caters to any specific gender, you’ll want to know what are men’s and women’s favorite colors.
Our color preferences change with our age. If you are targeting a certain age group, then this too will be a factor to consider.
Make a smooth color transition from one page to another. This will create a sense of familiarity when visitors explore your website.
This rule is used to come up with a color scheme by dividing three colors into percentages to create a perfect harmony.
Set importance using color contrast. Using a color wheel will help you pick analogous or complementary colors based on your requirement.
Use tools like Colorspire to test out different color combinations to help you preview how they would actually look on your website. This will save you a lot of time and help you pick the right color combination.
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