Content has been, still is and will always be the KING. Marketing is impossible without great content. Regardless of the Digital Platforms (Search Engine Optimization, Video, Email, Social Media Marketing, etc) you use; Content Marketing should be an integral part of the process.
Tips to Optimize Content for Effective Content Marketing:
Add Search Phrases: Search Terms or Search Phrases are phrases that people use to search for your product or service. Adding them to the Content will make the content more relevant and increases the possibility of Clicks for the content.
Use Question-Answer Format: Most of the times people tend to use questions to seek information that they are looking for. Businesses should analyze what types of question are being used to look for their services/products and create Content to answer these questions.
Develop Unique and Meaningful Content: Customers are smart; they know what they want and can easily identify the content that gives them value and content that is just there, trying to get their credit card details. Content that is informative and meaningful is always a hit.
Build Audience Segments: Not all your customers are same, Identifying and tagging customers with a dedicated piece of content and bucketing them into the right segment is easy and cost-effective if done strategically.
Re-target Audience Segments: Content relevant to what your Audience is looking for makes your job of converting them much easier. Rather than educating the audience about the overall product/service lists, give them information only about the product/service they are interested in.
Sequence the Content: Your customer’s journey begins with a click on the content to visit your website and ends with purchase/subscription. Know where your Audience Segments are positioned within the traditional Funnel. Sequence your content such that it influences your audiences to move towards the end of the Funnel which is a Conversion.
Test and Measure: Content Marketing is evolving by the day and to sustain in the market, businesses need to invest their time in learning and adapting new trends and testing them and measuring the results more often.
Are you properly tracking ROI from Social and Digital Media Marketing? Does your company need SEO or PPC management company? Do you have an idea and want to create an APP? Do you want to create a brand new SEO ready website or revisit your existing website and bring it into this new ERA? Do you need help with Video Marketing? Content Marketing and strategies?If these are sort of questions which you need an answer for, we would love to help you get all set up, get in touch with us today. Contact us for a free Consultation. www.appail.com