Social Media is broad and diverse. It’s important you identify those social networks that provide an opportunity to connect with your target audience. Right Message to the Right Audience at the Right Time does the trick.
Interaction is one of the biggest advantages of social media that makes it a valuable tool for marketing. Talk with your customers and get them to talk about you and your company. Your audience will love it when you respond to them directly. This will help you gain their loyalty and also build a great Online Reputation of your Brand.
Develop buyer personas to narrow down your target audience. Your product/service is not for everyone. Make sure you are speaking to the right audience. It is important to find your niche and build a relationship there.
You need to make sure that your Business is posting frequently and consistently. If you are not consistent you will quickly lose followers and fail to attract new ones. Humanizing your Brand is a key to creating a strong emotional bond with your audience, strengthening relationships and creating a powerful base of Brand Advocates.
Audience visits Social Media Networks to be entertained and not to be marketed at. Businesses should keep that in mind while developing Content. Prefer producing informative and educative content which is useful to your audience and remember that this kind of content will bring more engagement than promotional posts.
Images increase Social Media Engagement. Twitter updates with Images receive 150% more re-tweets than updates without Images. FaceBook posts with Images receive 2.3 times more engagement than posts without Images. These stats call-out the importance of Images on social media. Use tools like Canva for creating Custom Images.
Measuring and monitoring of your Social Media Content is important. It should be done on a regular basis to understand how various content forms are performing and what can be done to improve the overall efficiency of your Social Media Marketing Strategy.
Appail can help you strategize an effective social media plan, book a free consultation at www.appail.com