According to the American Bar Association, there are 1,335,963 lawyers in the US as of 2017 and this number is steadily increasing each year.
Are you making constant efforts to stand out from the crowd?
With 81% of the US population on Social Media, it certainly is the best platform for lawyers and law firms to boost their visibility.
Here are 3 easy to implement yet effective tips to boost visibility on Social Media:
Professional Social Media Profile:
Analyze your audience and chose Social Media Networks where most of your prospects are active. Create a Professional Social Media Profile that is informative, accurately represents your legal practices & services you provide and communicates the value you deliver to your clients.
Your Content should showcase your Abilities:
Your content should be insightful, valuable and most importantly it should position you as a thought leader, a visionary within your Industry. Build content around Analysis on key cases in your field, Commentary on industry best practices or Generic legal hygiene tips and tricks. Your content should showcase your abilities while providing an insight into your working style and credibility. This content must convey your efficiency and credibility to your prospects and give them a reason to trust you with their case.
Customer Engagement is the key:
Engagement is extremely important. Posting valuable and informative content alone does not serve the purpose; your users will respond to your content, acknowledge and address their concerns, questions, and comments regularly. This is an opportunity to build trust and credibility with your prospects.
Follow these simple tips and strategize your Social Media Marketing to boost your law firm’s visibility and position you as an Industry Leader.
Appail has been delivering excellent, result oriented Social Media Marketing Services across verticals.
Visit www.appail.com for more information.
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