Digital/Online Marketing is undergoing a tectonic shift from an era of abundant attention and limited content to a period when content is abundant and attention is waning.
With content flooding the Internet at an exponential pace, consumer attention is now the most precious resource for survival.
The biggest challenge for marketers today is to cut through the clutter of content noise and provide access to better alternatives that grab consumer’s attention.
Here are 3 Secrets to Attention Marketing:
Creating 10X Content:
10X content is any content that is 10 times better than the top ranking SERP’s results for any given keyword or topic. Create content that is exceptionally better than what is already out there to grab the attention of your consumers. Use high-quality visuals and layouts, fonts, interface to enhance positive user experience. Create interesting and informative and useful content which not just grabs your user attention but also builds trust.
Being all over the Internet:
“Reach” today does not limit to Search Marketing. Consumers look for content/information through a variety of channels across the Internet. Disseminate your content across all online marketing channels in order to be found by your consumers. A holistic approach is the best way to grab their attention and engage with your audience wherever they are.
Out of Sight-Out of Mind!
Consistency is the key to succeed in your marketing efforts. Content consistency is your path to building trust, credibility and a great reputation with your consumers. Consequently, it’s the key to hold their attention. Create a strategy and set a frequency to publish fresh content. Running Quiz Contests and offering some worthy takeaways is your best bet to grab user attention.
Providing Epic Content and Unforgettable User Experience is a good bargain for your user’s attention and trust.
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